We have the technical parts of the installation of the system, hosting the website, implementing custom functionality and executing the design.

There are the creative parts of the look and feel of the website that require a holistic view. The looks of fonts, colors, images, the logo, and such things. The feel that consists of the flow through the pages and navigating through the website, that leads to the respons of the visitors (the Calls To Action).

A large part is provisioning the marketing mechanisms. This has a technical part in optimization for speed and findability, a design part in creating a good looking and optimal flow, a part in creating appealing content, and - nothing is really linear - back to the technique to make it possible for editors to execute the content and marketing tasks as easy as possible.

The content part, as mentioned, is the end game in the website. Creating pages and filling them with text, images, video, forms, shops, news, blogs, and any functionality, and creating navigiation... or just write good content. ViBiS delivers TYPO3 websites with just the options you need, so you can focus on what's best for your business.

There is no website without a spot on a server, and that goes for any website: the web hosting. The basic code files of TYPO3 are placed on that spot using Composer, a program that takes care of proper installation and version management.

For a TYPO3 website a database is required (MySQL preferably, support for MS SQL will be dropped in the future).

How to?

For the ViBiS customers, it's all been taken care off. Setting up an installation takes about 15 minutes. Most of the time goes into the preparation: making the deal and the initial design process. And in updating the knowledge to install TYPO3 CMS properly and finetuning the environment, for performance, to keep it safe and sound, and fast.

There are hosting providers that have everything automated. You tick a box "install WordPress" or "install Drupal" or "install TYPO3 CMS", you follow the steps, and then you have a setup to start your website. But what is your next step? And are you working with the latest safest version? And if you need assistance, who do you attend to? When ViBiS does the setup for you, and guides you throught the next steps, you can still do a lot yourself with our support. It might cost you a few hunderd euro extra but it saves you days you should spend on your actual business. And if you choose to buy a complete website, this installation part is negligible, speaking in euros.

Bridge to the design

Now the basic steps have been set, it's time to prepare for the creative part. This is also technical, in the way that so calles "sitepackages" have to be loaded into the system. These are kind of basic templates for the website. WIth these packages loaded, we can start to fill in the custom design for your website.

At ViBiS we think you want a website that stands out. Of course we use the regular patterns because they are proven over time. For instance, most of the layout comes from the Bootstrap framework. But we certainly aim to be progressive to your advantage. Arranging for that is also part of the installation.

You may have a designer or we do the design for you. You may have a house style or that must be set yet. A logo exists or not... There are no fixed rules here. At ViBiS, we love to do that together with you. The most important thing next is, how all this creativity ends up in your website, on smartphones and desktops.

Styles and Scripts

The Bootstrap by Twitter framework of JavaScript and CSS - the basic scripts and styles - are used by default. Why? Because it is a de facto industry standard, which makes it usable and maintainable by many frontend developers. Based on that, ViBiS implements the custom styling and functionality, resulting in your outstanding website.

At this point, also your own designer can hook in to the project realization.

Responsive Design

Since a website should be visible and usable on a wide range of screens, from mobile to large screen TV format, we apply the responsive design patterns. Basically covered by the Bootstrap "mobile first" framework, we extend that into every detail.

Adaptive Design

But responsive is not enough, if you ask ViBiS. So we take it a step further, we prepare all our websites for Adaptive design. What's the difference?

Sometimes elements in a webpage are so different on mobile and desktop, that there are two versions needed of one element. One element that appears on the mobile and one that appears on the larger screen. But under water, both elements are loaded - one is just hidden - meaning there can be a waste of bandwith. Or when you need a completely different navigation and flow on the mobile when the desktop shows a mega-menu; in that case adaptive design is the key.

So where responsive design covers a lot, adaptive design improves it at your needs.

Adding Content

In the creative phase, the content is already added to the website in development. We can start with mock-up texts - "Lorem Ipsum" - but a reality test is needed in an early stage to see how every detail works out. How the fonts look, how large chuncks of text line out against borders and images, how videos behave, and how test readers respond. In this stage we support you to write the content and upload images and videos in the system so you can get used to it. It is very useful as part of the training and the whole experience.

Without visitors you can as well have no website. It simply makes no sense. Of course, there are other situations like log in websites, websites for employees only, but still, these have an audience too and inside such a website people must find there ways too. So I would like to say that TYPO3 serves such cases beautifully as well. But normally speaking, you want your website to be successful for your business, and for that you need as many relevant visitors as possible.

The most important thing to get noticed in Google search rankings is good and relevant content. Next to that, so sound website structure with proper headers and so, is certainly needed as well. And driving traffic - visitors - to your website also needs other activities that lie outside, for instance letting people link to your website from social media accounts, setting up your social media the right way, perhaps some advertising.

And what can you do more? TYPO3 makes it easy to manage your URLs, the page titles, the descriptions, navigation titles, alt tags for images, rich snippets, sitemaps and all the other relevant SEO settings. You can ask your Google certified partner, or ViBiS, or any help or other whizzkid to assist you on it; also for them it will be easy to apply the optimized settings to make your website rank higher.